The Everlasting Beauty of the Sari…CTC West Style

I recently had the pleasure of coming across a wonderful website, Old Indian Photos, which is essentially an archive of photos from the Indian subcontinent. Many of them are simply breathtaking and I have spent hours going through picture after picture. Apparently, Gaurav from CTC West has also fallen in love with this site and posted a series of vintage LIFE magazine pictures documenting “How to tie a sari” a while back. Using these pictures as inspiration, Gaurav selected a team of creative geniuses to recreate the shoot with Canadiana colours and symbols. It’s absolutely breathtaking. I love how the shoot juxtaposes old and new while simultaneously highlighting the everlasting mystique and beauty of the Indian sari.


Original Creative Concept: LIFE Magazine 1945
Photography: Christine Lim
Make-Up & Hair: Amplified Soul
Producer: Gurjeet Kaur Bassi
Model: Pardeep Bassi
Assistant: Gagan Bassi
Outfit: CTC West